Velaud began as a spark of rebellion in the heart of India—a belief that fashion shouldn’t wait for seasons or slow-moving trends. Frustrated by the gap between fleeting viral moments and stale retail racks, we set out to create a brand that moves at the speed of life.

From humble beginnings—sketching designs in cramped apartments and testing prints with college students—we grew into a community of fearless trendsetters. Today, every stitch we craft is a love letter to the streets that inspire us and the generation that refuses to stand still.

We’re not just a clothing brand. We’re a movement. A promise to deliver today’s trends tomorrow, wrapped in premium quality and served with a side of audacity. Because style isn’t just what you wear—it’s how you live.

Join us as we rewrite the rules, one bold drop at a time.